The Åland place brand – our joint story about our islands
It is you, I and all of us that make up Åland's place brand. We influence both each other's and the outside world's perception of Åland. Together, we can contribute to a stronger place brand by conveying a unified image.
Hello, this is the Åland brand platform!
Tales from Åland
Amanda Jansson
And it was on the weekend of the Åland Spring Fair that I really discovered that there is beauty everywhere on this island.
Marianne Birkle
Åland is my safe place - a place you can always return to in order to feel at home.
- Vision
Everyone can thrive in a sustainable society on the islands of peace.
In Åland, we are shaping a society where life is something we share – where people and nature live in harmony. Grounded in trust, participation, responsibility, and respect, we are building a future where everyone can thrive, contribute, and develop.
- Mission
We care for the sea.
We stand up for peace.
For those of us who live by the sea, it is natural to protect the resources we have at our disposal while openly welcoming people and ideas from the world around us. Our sustainability work is recognised internationally and we want to continue to inspire and be a role model for others.
Our demilitarisation is easy to uphold in peacetime and important to protect in times of unrest. Åland is a living reminder that peace is a gift and a responsibility, something we choose to carry with pride.
- an autonomous island in Finland and a central part of the world's largest archipelago. Here, our history, identity, life and future are shaped by our unique position and our place in the sea. From this, our strengths have emerged.
Certain fundamental values shape a society over time. In Åland, self-governance, proximity, openness, and sustainability shape how we live, cooperate, and build our future.
We are a self-governing part of Finland with a way of life that is uniquely ours.
Building the Åland brand is a joint, long-term effort, and along the way, we sometimes encounter simplified images or statements. Together, we can add nuance and provide a more accurate picture of what it's like to move to and live in Åland.
On Åland, flavours are produced and refined that have become part of both our culture and our everyday lives. The taste of Åland emerges from our soils and waterways, in our kitchens and from our traditions. We live close to our raw ingredients because we want to, and because we can.
First impressions build relationships
Every contact that someone has with us Ålanders, our businesses or organisations, builds their perception of Åland. For most people, the first visit is as a tourist, which makes every traveller to Åland important also from a broader societal perspective.
Pictures & film
Here you will find material for communication and marketing, free to use whenever you want to highlight and promote Åland.